Funds raised at the PGA TOUR event will support the Momentous Institute and the mental, social and emotional health of North Texas youth
FRISCO, TX – April 27, 2022 – Healthcare Highways, a leading developer and distributor of best-in-class products, solutions and customized health plan services, today announced that it is once again serving as the title sponsor of the 2022 AT&T Byron Nelson’s official Wednesday Pro-Am — The Healthcare Highways Pro-Am — and a Premier Partner sponsor of the 2022 AT&T Byron Nelson Tournament.
Set for Wednesday, May 11, the sold-out Healthcare Highways Pro-Am is comprised of the tournament’s most high-profile sponsors, playing with the top PGA TOUR pros from the field. The event takes place a day before the first round of the 2022 AT&T Byron Nelson Tournament, which runs from May 12-15.
“This experience is something we, and our relationships, look forward to every year,” said Michael Wilson, CEO of Healthcare Highways. “Now, with the past years’ COVID constraints no longer in play, we are beyond thrilled to enjoy this tournament alongside a full complement of fans.”
The AT&T Byron Nelson, the most financially successful charity event on the PGA TOUR, serves as the primary fundraising vehicle for the Momentous Institute, a Dallas-based nonprofit that specializes in family-based mental health services for children, teenagers and their family members.
“As a health plan whose mission is to bring more affordable, higher quality healthcare coverage to employers, employees and their families, it was an easy decision for Healthcare Highways to sponsor this event again,” said Michael Wilson. “The Salesmanship Club and the Momentous Institute do a phenomenal job elevating the communities they serve, and we’re proud to help further their longstanding mission. We look forward to another three years of sponsorship”
Healthcare Highways is a healthcare company that develops and distributes best-in-class products, services, and solutions to companies and individuals including health plans, high performance provider networks, pharmacy benefit management, population health management, and benefit plan administration. Our mission is to deliver measurable healthcare value to employers, members, providers, and health systems by driving innovation, inviting collaboration, rewarding quality care, and delivering customer-centric solutions. For more information, please visit www.healthcarehighways.com and connect with us on LinkedIn.
The AT&T Byron Nelson has been a premier event on the PGA TOUR since 1968. Dallas/Fort Worth’s biggest sports attraction and most anticipated social event of the spring is also the most financially successful charity event on the PGA TOUR. Since its inception, the tournament has raised over $167 million, more than any other PGA TOUR event.
Funds raised at the AT&T Byron Nelson support Momentous Institute, who, with the support of Salesmanship Club of Dallas, has been changing the odds for children for over 100 years. The organization serves 6,000 children and family members directly each year through mental health and education programs. For more information, visit momentousinstitute.org.
The Salesmanship Club of Dallas has hosted the tournament since 1968. Founded in 1920, the Salesmanship Club of Dallas is a service organization of more than 600 business leaders committed to transforming children’s lives.
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