BREAKAWAY BROKER: Benefits Consulting Has Changed
| January 16, 2019
Brokers willing to break away from healthcare’s unsustainable status quo have the unique opportunity to position themselves as subject matter experts in value-based health plans. The benefits market is racing towards health plans built upon data transparency and measurable, long-term returns versus discounts.
This re-alignment of client-consultant interests could be the single most important change in the health plan delivery space.
During this transitional period, consultants can elevate their perceived and actual value to trusted advisor status as opposed to a commodity service, becoming a “breakaway broker.”
Never has there been a better opportunity for consultants and brokers to redefine and maximize their value in the health insurance profession.
Employers are rapidly waking up to the reality that value-based benefits equal more than the most providers for the deepest discount.
Clients are demanding transparency, flexibility, and measurable ROI on their healthcare dollars. In a performance-based arrangement, the breakaway broker can build creative compensation packages that allow for variable compensation to be earned based on achieving specific metrics and maintaining pre-defined standards. Clients will have a consultative partner as they build the best-fit option for their company based on utilization and employee health outcome data.
Bonuses and incentives bind brokers and consultants to unvetted broad-networks and short-lived, discount-driven savings. Their captivity allows large national carriers to leverage well-intentioned brokerage firms to increase their market and profit share at the expense of employers’ profits, employee wages, and the overall economy.
Change is here.
Become a breakaway broker and stand at the forefront of measurable, long-term savings, better employee health outcomes, and the future of benefits management.
Call 844-365-1630 or email email@example.com for more information.
CHRIS WILSON | Senior Vice President, Business Development; Healthcare Highways Mr. Wilson brought his experiences founding brokerage firm CJW & associates, LLC and serving as Senior Producer for Arthur J. Gallagher to the role of Vice President of Sales for Healthcare Highways. Now Senior Vice President of Health Plans of Healthcare Highways, Inc. his dedication to excellence has proven invaluable. Follow him for more insights here.